Hameed Hussain
Paid Media, Brand Building, Growth Marketing
SHAYQ BESPOKE
EBAY
UBER
VAYNERMEDIA
SIA PARTNERS
ECOMMERCE
FASHION
TECH
HEALTH AI
HAMEED.HUSSAIN@GMAIL.COM
408.910.2251
LINKEDIN.COM/HAMEEDHUSSAIN
HAMEED.HUSSAIN@GMAIL.COM 408.910.2251 LINKEDIN.COM/HAMEEDHUSSAIN
“For Sale: Baby Shoes, never worn.”
WE ARE STORYTELLERS, AND THE BEST STORIES ARE THOSE THAT CAN BE TOLD AS SIMPLY AS POSSIBLE.
//EXPERIENCE
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SIA Partners
SENIOR MARKETING CONSULTANT
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VaynerMedia
SENIOR DIRECTOR, MEDIA
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eBay, Part II
HEAD OF LUXURY MARKETING
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Uber
SENIOR MANAGER, GROWTH MARKETING
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eBay
SENIOR MARKETING MANAGER
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SHAYQ Bespoke
CO-FOUNDER & CREATIVE DIRECTOR
SIA Partners
SENIOR MARKETING CONSULTANT
I initially joined as a part-time freelancer doing 20 hours a week for a new AI Healthcare product for a pharma client. Within a week of joining, our budget tripled and I joined full-time. Over the course of the next 9 months, we drove 18M visits to the healthcare tool, 300,000 new accounts, and over 8M engagements. We did it on the back of shrewd channel optimization, a sharp focus on measurement, and thoughtful learning agendas.
KEY HIGHLIGHTS
18M+ visits, 300K+ new accounts, 8M+ engagements, and 10k+ app downloads over 9 months
Onboarded new client, including full strategy and execution (platform conversion event setup, building reporting template, pacing sheets, creative feedback loop, etc.)
Launched across 6 platforms, deployed $16M in spend, increased efficiency every quarter, and expanded into 3 additional international markets
Built the creative playbook and content strategy across both paid and owned channels resulting in increased engagement and down-funnel conversion
VaynerMedia
SENIOR DIRECTOR, MEDIA
I’m probably one of the few who goes agency side after being in-house. My work covered a number of clients, from hospitality and entertainment to automotive to streaming. I worked on 5 different accounts when it was all said and done. Fast paced, action packed, and this deep into my career and I learned a TON.
THE WORK
Developed a GTM plan for a streaming services launch of a new set of self-produced original shows, a first of their kind. We developed a rolling launch with phases that would build awareness all the way through to viewership across key channels like CTV, Social, and partnerships, including a native collaboration with Tinder. The result was a 37% increase in Streaming share per Nielsen
Onboarded a new hospitality client to the Volume Content model which worked by creating micro-personas at scale and creating high volumes of content to accelerate learning and creative optimization, resulting in generating a viral post with 500K views within 2 weeks of onboarding and 1.1M total
Built a process around developing learning agendas as a part of our paid media fundamentals including ideation, prioritization, execution, and measurement that identified key wins and unlocked additional budget and scope
HIGHLIGHTS
eBay, Part II
HEAD OF LUXURY MARKETING & EVENTS
Built the full-funnel playbook for key verticals, including Collectible Sneakers, Luxury Handbags & Watches, Collectible Trading Cards, and Automotive Parts & Accessories. $500M+ annual budgets, & a cross functional team aimed at driving overall awareness of key trust signals all the way through to conversion.
THE WORK
Built full-funnel paid media strategy that would hit across all of our goals, from Awareness (TV, Social, Display, Radio, OOH) to Conversion (Search, PLA, Social)
Partnered with Edelman, Complex, and key sellers to create custom content series like Love Kicks, Social Engagement campaigns like Sneaker Showdown and the 50th Anniversary of Hip-Hop, and experiential activations including the Wear em out store
Launched Streetwear as an additional category under the Authenticity Guarantee umbrella, by developing new landing pages, full onsite and paid media creative, homepage takeovers, and email comms to announce the expansion.
Briefed and managed our creative agency to build the eBay ComplexCon booth, raising awareness of Authenticity Guarantee across all the categories by creating a “multi-room” experience
Managed Homepage Creative Operations and coupon launches across all key verticals to ensure we had proper coverage across categories, retail moments, incentives, and personalization
HIGHLIGHTS
Uber
SENIOR MARKETING MANAGER
I joined Uber at an interesting time - late COVID. As expected, Uber’s active rider pool had essentially gone down to zero…but their Uber Eats business was thriving. Overnight their business got flipped on it’s head. They made some big diversification bets after that. Enter myself. My job was to manage growth for a slew of new products that they were testing - Uber Reserve, Uber Package, Uber Rentals, and Uber One Membership. The aim was simple - figure out which ones of these products has legs in various markets, domestically and internationally, and help us learn which of these bets to double down on.
THE WORK
Built growth playbook for Uber Reserve by testing and learning across channels, creatives, and audiences, helping Uber Reserve triple bookings in one year
Launched GTM partnership with Avis for Uber Rentals, which also had a delivery service that would bring your car to your location
Grew Uber Package, the last mile package delivery service for C2C and B2C use cases, by using a ROAS calibrated budget allocation system to drive healthy growth. Scaling in markets like Mexico and India for B2C and the US for C2C helped grow the overall product by 120% in 16 months
HIGHLIGHTS
eBay
SENIOR MANAGER, MARKETING & OPERATIONS
I joined eBay as a consultant to help them manage media spend across Paid Social. We started modestly - budgets of $2M per year across 4 categories, including re-launching eBay Fashion, and 12 retail moments, including Holidays. In 2 years, we grew that amount to $12M. We did it by getting organized cross-functionally, by being surgical and thoughtful with our budget allocations, and by developing key partnerships with our media platform partners to test and learn.
We also launched eBay Authentication - a service that had collectible sneakers, watches, and handbags sent to an authentication center to be professionally authenticated before being shipped out to buyers. No small task. The reputation eBay had developed was a bit “online garage sale” and one that was riddled with fake luxury goods. Re-positioning it and re-building trust with the marketplace was necessary, but challenging. We built a full GTM playbook for Trust/Authentication and as the service expended to new categories, we deployed and refined.
THE WORK
Re-launched eBay Fashion as a player in the fashion spaces with a Meta Partnership and their new shoppable video feature
Launched eBay Authentication GTM campaigns for Sneakers, Watches, and Handbags
Developed a strategic partnership with Pinterest creating a marketing campaign leveraging Pinterest’s search data to identify emerging fashion trends and build a 360 degree marketing campaign
HIGHLIGHTS
AUTHENTICITY GUARANTEE FOR SNEAKERS
AUTHENTICITY GUARANTEE FOR LUXURY WATCHES
SHAYQ Bespoke
CO-FOUNDER & CREATIVE DIRECTOR
The mission was clear. Make “Bespoke” more attainable.
THE WORK
Built growth playbook for Uber Reserve by testing and learning across channels, creatives, and audiences, helping Uber Reserve triple bookings in one year
Launched GTM partnership with Avis for Uber Rentals, which also had a delivery service that would bring your car to your location
Grew Uber Package, the last mile package delivery service for C2C and B2C use cases, by using a ROAS calibrated budget allocation system to drive healthy growth. Scaling in markets like Mexico and India for B2C and the US for C2C helped grow the overall product by 120% in 16 months
HIGHLIGHTS
